our new site & lauch is almost here!

Selective is more than just a streetwear brand—it’s a mindset. 

We’re a tight-knit crew of artists, fans, promoters, skaters, designers, snowboarders, musicians, content creators, and community builders. We ride together, build together, and move with purpose—helping each other make smarter, more selective choices that level us up and lift our people. 

Through fashion, creative content, art and action, we share our stories, our struggles, and our growth to inspire others to live with intention. We’re not just creating content or clothes — we’re building a culture.

Through exclusive livestream drops, We partner with bold independent artists and influential creators to release limited-edition pieces you won’t find anywhere else.

Choose Selective. Choose to make an impact.